Project Description

I think as the weeks and months pass by, the Tu Clothing site continues to look better and better.

I have played a key role in the visual content for Tu Clothing’s online presence since the nationwide site launch in August 2015. The site and content continues to go from strength to strength with views, customer participation and probably most importantly, sales. Pretty-much everything you see, content design-wise, look and feel, has been my work which I’m very proud to have played a part in.

Below are examples of the site refresh for April 2016, but it doesn’t stop there! As with every good online shopping experience, it’s constantly evolving for the benefit of the consumer.


Home Page

Tu’s main page features Gok’s latest range of women’s wear, always a hit with the customers and his 23rd collection for Tu is proving to be no exception! April sees a big increase in denim sales, so it’s only right for Tu to keep up with the competition and feature its wide range of styles for women, men and kids. Parents are also thinking about kitting their young ones out in summer school uniform as the weather gradually improves, so featuring gingham dresses on the home page also sees a big lift in sales for the period.

Tu Clothing Home Page


Womenswear Landing Page

Tu Clothing Womenswear Landing Page


Menswear Landing Page

Tu Clothing Menswear Landing Page


Childrenswear Landing Page

Tu Clothing Kids Landing Page


Babywear Landing Page

Tu Clothing Baby Landing Page


Shoes Landing Page

Tu Clothing Shoes Landing Page


Lingerie Landing Page

Tu Clothing Lingerie Landing Page